Oppo partnered with Audacia Audio and media agency Hylink to launch an audio campaign aimed at increasing awareness of the Oppo Reno10 in Mexico. Designed to elevate brand perception and drive product discovery, the campaign featured premium audio placements and companion banners to engage Spanish-speaking audiences and drive website traffic.
The campaign ran across top-tier Spanish-language inventory, including SBS (Spanish Broadcast System), iHeart, TuneIn, and other leading platforms listened to throughout Mexico.
Campaign Details:
- Location Targeting: Mexico
- Audience Targeting: Spanish-speaking Consumers
- Inventory: Run of Audacia Audio (Streaming + Podcasts) with Companion Banners
Results:
The campaign’s impact was measured through a brand lift study powered by OnDevice Research, validating performance and audience response across platforms:
- +4pt uplift in Top-of-Mind Awareness
- +5pt uplift in Spontaneous Awareness of the Oppo brand
- +4pt increase in Prompted Awareness of the Oppo Reno10 model
- Nearly 50% ad recall among exposed listeners
- +23pt uplift in Brand Consideration for Oppo
OnDevice Research passively measured campaign exposure with n=100 exposed and n=100 control respondents to ensure accuracy and validity.
