The Western Australia Return Recycle Renew initiative partnered with Audacia Audio to drive awareness of the Containers for Change program. The campaign aimed to educate residents about returning eligible containers for a 10-cent refund, which could be kept or donated to local charities and community groups.
The campaign ran three audio creatives in English, Mandarin, and Vietnamese, distributed across premium podcast, streaming, and gaming platforms to engage multicultural communities across the state.
Campaign Details:
- Location Targeting: Western Australia
- Audience Targeting: Adults 18+, Community-Oriented and Environmentally Conscious Listeners
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Gaming)
Results:
A brand lift study powered by OnDevice Research confirmed strong impact:
- +6pt increase in agreement that reducing recyclable waste in landfills is important
- +5pt uplift in familiarity with the Containers for Change program
- +9pt increase in intent to return 10¢ containers among exposed listeners
The study used passive tracking with n=100 exposed and n=100 control respondents, verifying exposure and response across active platforms.