Malaysia Airlines partnered with Audacia Audio to promote its latest fare sale and inspire travel among Singapore-based audiences. The campaign highlighted affordable flights to exciting destinations like Kuala Lumpur and Auckland, while encouraging both economy and business class bookings.
Campaign Details:
- Location Targeting: Singapore
- Audience Targeting: Travel Enthusiasts, Aged 25+
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Gaming)
Results:
The campaign achieved a 98% listen-through rate (LTR), far surpassing the 80% industry benchmark and driving strong awareness for Malaysia Airlines’ travel offers.
