AIA Philippines collaborated with Audacia Audio to enhance brand awareness and reconnect with Filipinos through the campaign “Wherever life goes, AIA is with you.” This initiative emphasises AIA's commitment to promoting healthier, longer lives.
The audio content was shared on premium streaming services, popular podcasts, and mobile gaming platforms, targeting listeners during key moments.
Campaign Details:
- Location Targeting: Philippines
- Audience Targeting: Male and Female, aged 25–55
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Mobile Gaming)
Results:
The campaign achieved an 86.11% listen-through rate (LTR), significantly surpassing the 80% industry benchmark. The strong engagement reaffirmed AIA’s trusted positioning and deepened emotional connection with its core audience.