Crown Casino teamed up with Audacia Audio to promote its Sydney, Melbourne, and Perth locations as top Lunar New Year celebration spots in 2025. The campaign showcased various events appealing to multicultural communities and utilised culturally relevant audio in Cantonese, Mandarin, and Vietnamese to authentically engage listeners, enhancing Crown's standing as a festive destination in Australia.
Campaign Details:
- Location Targeting: Sydney, Melbourne, and Perth
- Audience Targeting: Multicultural audiences aged 24–54 who speak Cantonese, Mandarin, or Vietnamese
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Mobile Gaming)
Results:
The campaign achieved a 91.55% listen-through rate (LTR), significantly outperforming the 80% industry benchmark. The combination of precise language targeting and cultural resonance ensured strong engagement across all three key markets.