Audi Singapore collaborated with Audacia Audio to launch the new Audi A3, showcasing its blend of sportiness, luxury, and technology through a sleek audio campaign. Targeted at automotive enthusiasts and tech-savvy listeners, the campaign utilised podcasts to engage a digitally connected audience.
Campaign Details:
- Location Targeting: Singapore
- Audience: Automotive enthusiasts, tech early adopters, gamers, smart home users, parents (18+)
- Inventory: Audacia Audio focusing on podcasts
Results:
The campaign effectively reached a mobile-first audience, primarily on iOS, with top-performing publishers including The BBC, Spreaker, MeListen, iHeart, and MoneyFM 89.3, aligning well with Audi’s premium branding.