To celebrate its 100th anniversary, Daikin Singapore collaborated with Audacia Audio to promote the iSmile Ecosystem and a customer reward offer.
The campaign utilised audio creatives in English and Mandarin, appealing to a diverse Singaporean audience.
Campaign Details:
- Location Targeting: Singapore
- Language: English & Mandarin
- Target Audience: General Population (18+)
- Platforms: Radio Streaming + Podcasts
Results:
The campaign achieved a 91.7% listen-through rate, surpassing the 80% industry benchmark, with top publishers like MediaCorp and TuneIn ensuring strong brand recall.