Publicis partnered with Audacia Audio to promote DBS Treasures’ “Wealth Intelligence”—a personalized financial advisory service designed to help high net worth individuals make smarter investment decisions. The campaign strategically aligned DBS with premium business, tech, and innovation content through trusted audio platforms in Singapore.
To measure performance, Audacia used Podscribe to track website landings and visits from listeners exposed to the audio ad.
Campaign Details:
- Location Targeting: Singapore
- Audience Targeting: High Net Worth Individuals, Aged 28–65
- Inventory: Run of Audacia Audio (Podcasts – News, Business, Tech, Innovation)
Results:
The campaign achieved an exceptional 99.5% listen-through rate (LTR) and drove over 28,000 website visits, validating strong audience engagement and campaign effectiveness.
