Foodpanda Singapore partnered with Audacia Audio to launch PandaFresh using an engaging ASMR audio creative that highlighted the freshness and ease of grocery delivery. Targeting young professionals and parents, the immersive experience was designed and produced by Audacia’s creative studio to cut through noise and drive attention.
Campaign Details:
- Location Targeting: Singapore
- Audience Targeting: Young Professionals, Parents
- Inventory: Run of Audacia Audio (Streaming + Podcasts)
Results:
The campaign delivered an exceptional Listen-Through Rate (LTR) of over 90%, reflecting strong listener engagement with the ASMR creative. Additionally, the accompanying banner ad achieved a 0.5% click-through rate (CTR).