Mastercard partnered with Audacia Audio, through media agency Carat, to drive ticket sales for LANY’s global tour in Singapore and Malaysia, with a focus on Mastercard users. The campaign featured a mix of engaging audio creatives, including interactive ShakeMe Audio Ads, encouraging users to learn more and transact using their Mastercard.
The campaign targeted music-loving audiences aged 18 to 40 and was distributed across a blend of local and international music, podcasts, and gaming content.
Campaign Details:
- Location Targeting: Singapore and Malaysia
- Audience Targeting: Music Fans, Aged 18–40
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Gaming), including ShakeMe Audio Ads
Results:
The campaign achieved a strong 87% listen-through rate (LTR). Standard display banners delivered a 0.89% CTR, while ShakeMe Audio Ads recorded an impressive 0.48% interaction rate, reflecting deep audience engagement and interest in the Mastercard offer.
Standard Audio - Singapore
ShakeMe Audio - Singapore
Standard Audio - Malaysia
ShakeMe Audio - Malaysia
