McDonald’s Singapore collaborated with Audacia Audio to promote app-exclusive rewards, including 1-for-1 deals, using ShakeMe Audio Ads. The campaign aimed to raise app awareness, improve delivery service perception, and encourage app usage among Singaporeans. Audio ads were placed on premium streaming and podcast platforms like iHeart, Mediacorp, Singapore Press Holdings, and TuneIn Radio, targeting listeners in high-attention settings.

Campaign Details:

  • Location Targeting: Singapore
  • Audience Targeting: General Population
  • Inventory: Run of Audacia Audio (Streaming + Podcasts), featuring ShakeMe Audio Ads

Results:

  • The campaign delivered strong performance, backed by a brand lift study powered by OnDevice Research, which verified ad exposure across platforms and measured audience sentiment:
  • +6 percentage point increase in top-of-mind awareness for McDonald’s
  • +3pt lift in agreement that McDonald’s offers delivery through their own app or third-party services
  • +2pt lift in overall consideration to choose McDonald’s post-exposure

The study used passive tracking with n=100 exposed and n=100 control respondents, validating the impact of the campaign across digital audio environments.

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