New Balance collaborated with Audacia Audio to enhance its “Run Your Way” campaign in Singapore, promoting individuality in running. The motivational audio content connected with active lifestyles and reinforced New Balance's inclusive message.
Campaign Details:
- Location Targeting: Singapore
- Target Audience: Running enthusiasts and sports fans
- IPlatform: Audacia Audio (Radio Streaming + Podcasts)
Results:
The campaign achieved a 97.51% listen-through rate, significantly surpassing the 80% industry benchmark, indicating high audience engagement with New Balance’s message.