The Singapore Tourism Board partnered with Audacia Audio to promote Singapore Rewards, a program designed to highlight the country’s diverse and thrilling experiences—from world-class dining to outdoor adventures. The campaign invited travelers to discover hidden gems across Singapore, many of which could be enjoyed for free.
Audacia produced four themed audio creatives focused on Dining, Wellness, Novelty, and Adventure, which were sequentially delivered to the same users across multiple regions. Distribution spanned premium podcasts and music streaming platforms, reaching travel enthusiasts in the United States, the Philippines, and India.
Campaign Details:
- Location Targeting: United States, Philippines, India
- Audience Targeting: Travel Enthusiasts
- Inventory: Run of Audacia Audio (Podcasts + Music Streaming)
Results:
The campaign achieved an 81% listen-through rate (LTR), exceeding the industry benchmark and demonstrating strong engagement across global travel audiences. The sequential storytelling approach deepened awareness and interest in Singapore’s rich and varied experiences.