Volvo Australia partnered with Audacia Audio to launch the fully electric Volvo EX90, positioning it as the safest Volvo ever made—designed for modern families who value innovation, comfort, and protection. Through an audio first omni-channel audio campaign, the brand connected with high-intent, affluent buyers across Australia using immersive storytelling and precise targeting.
The campaign included premium streaming and podcast inventory, reinforced by Second Screen Retargeting through display and video. Ads were delivered through top-tier publishers such as BBC, TuneIn, iHeart, Podbean, Condé Nast, and Spotify. A brand lift study was also conducted to measure awareness and perception shifts throughout the campaign.
Location Targeting
- Australia
Audience Targeting:
- In-Market Retail Audiences, Affluent Retail Consumers—People in the market for cars, including Business Owners, Working Professionals, CEOs, Founders
Inventory
- Run of Audacia Audio (Streaming + Podcasts) with Omni-Channel Second Screen Retargeting (Display + Video)
Campaign Status
- Completed
Results
The campaign achieved a 95.21% listen-through rate (LTR), far exceeding the industry benchmark of 80%, reflecting strong engagement with the audio creative. On the second screen, the campaign delivered a 0.10% click-through rate (CTR) and a 50.85% video completion rate (VTR), demonstrating effective retargeting and sustained viewer interest across display and video formats.