Water Corporation partnered with Audacia Audio to raise awareness about water conservation efforts across Western Australia. The campaign encouraged listeners to take small, actionable steps—like shortening showers or planting waterwise gardens—to help secure the state’s water future.
Campaign Details:
- Location Targeting: Perth Metro and Regional Western Australia
- Audience Targeting: Adults 18+, Environmentally Conscious Audiences
- Inventory: Run of Audacia Audio (Streaming + Podcasts)
Results:
The campaign achieved a 96.54% listen-through rate (LTR), significantly surpassing the industry benchmark.