ATCO partnered with Audacia Audio to launch a multilingual gas safety awareness campaign across Western Australia. Designed to educate communities on the risks of carbon monoxide exposure and the importance of proper ventilation, the campaign combined safety messaging with local language delivery to maximize reach and understanding.
Audacia ran four audio creatives in English, Italian, Mandarin, and Vietnamese, helping ATCO connect with diverse audiences in both metro and regional WA.
Campaign Details:
- Location Targeting: Perth Metro, Geraldton, Bunbury, Kalgoorlie, Albany
- Audience Targeting:
- Inventory: Run of Audacia Audio (Streaming + Podcasts + Gaming)
- Campaign Status: Completed
Results:
The campaign effectively delivered critical gas safety information across multilingual audiences in key WA locations, reinforcing ATCO’s commitment to public safety.
Carbon Monoxide - English Version
Carbon Monoxide - Italian Version
