Ora Good Cat Singapore partnered with Audacia Audio to support the launch of their latest electric vehicle, targeting car enthusiasts, first-time car owners, and working professionals. A custom audio creative was distributed across international podcasts and local streaming platforms to raise product awareness and drive online engagement.
To measure effectiveness, Audacia integrated Podscribe and embedded a tracking pixel on Ora’s website to monitor listener behavior and conversion activity.
Campaign Details:
- Location Targeting: Singapore
- Audience Targeting: Male and Female, aged 25–55
- Inventory: Run of Audacia Audio (Streaming + Podcasts)
Results:
The campaign achieved a 95% listen-through rate (LTR), exceeding the industry benchmark. Through Podscribe tracking, the campaign drove 1,200 website visits and generated 188 qualified leads, demonstrating strong post-listen intent and engagement.
